When entrepreneur Danielle Park opened her new seamstress company in 2021, Yours With Every Stitch, she embodied the word "independent." In addition to managing clients, doing the sewing, and promoting the business herself, she created a brand she was proud of. From colors to logo design, every element was originally and proudly her. She planned on letting this visual brand grow with the business over time - starting simple and working on the finer details when she had time. However, she didn't anticipate the sheer demand for her services.

 

As the list of clients grew and grew, Danielle rapidly had to focus her attention on operations-critical pieces of the business to keep things running smoothly. The business was booming and her customers were absolutely thrilled. Unfortunately, this meant the early designs became permanent fixtures. While this was certainly a good problem to have, it was a problem nonetheless, especially as Danielle refocused her operations to serve exclusively bridal and formal alterations. A more elegant business model called for a more refined brand.

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This was where I began working with her. Starting from the ground up, I worked to redesign and rebrand the entirety of Yours With Every Stitch. From critical internal structures like her Mission Statement and Company Values, to every element of the visual identity like color palette, design guidelines, fonts, and more. I created a new logo and built a website from scratch that matched the more playful yet refined identity she had stepped into. We staged photoshoots, planned videos, and created digital and print material that would market and further identify her brand, all while ensuring a smooth transition from her current systems and processes. This also included facilitating structural shifts in her business policies, like changing to a predetermined package-based order system for new brides. 

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In total, this massive rebrand adjusted every piece of Yours With Every Stitch, allowing the true heart and soul of the company to consistently shine through in every part of its identity. I also facilitated working with local artists to design the iconography and animation for the website that gave it the final extra bit of sparkle. Finding the true voice of this brand and discovering how to visually bring it into the world was a massive joy for me, and I am thrilled that Yours With Every Stitch now looks as successful as it actually is!